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How To Hire The Right Staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago I learnt that any business …

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Time Saving Tips For Successful Businesses

We All Want Time Saving Help To Be Successful In Life And Business – Here’s a “Tiny Interruption Solution” One thing we all seem to have less of every day is time. On average we are interrupted every 11 minutes but it takes about 26 minutes to get back into “flow”. Even worse, did you …

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Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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Dustin asked me a good question on Quora about five star reviews

We were heading for the Gold Coast hinterland for the Kokoda Challenge. That’s when teams of 4 trek either 48 or 96 k across country celebrating courage, endurance, mateship and sacrifice, commemorating the Australian soldiers who fought on the Kokoda Track in Papua New Guinea during WWII. Looking for where to stay, of course we were influenced by …

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How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when we know that PR works, …

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Only Super-Successful Businesses Know This: Learn The Secrets Of How To Promote Your Business Without Doing It Yourself Or Paying Someone Else To

So it’s time to take to the stage again. This time in Australia’s Gold Coast, at the Crowne Plaza in Surfers’ Paradise, 8th-10th July. StreetSmart Marketing have asked me to join Mal Emery at the StreetSmart Business School. I’ll be sharing the unique strategy, the exact steps and tactics you need to know so that …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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