Crypto prohibition and Bitcoin in Business – plus, the cryptocurrency which will surpass Bitcoin

I’ve been a speaker on ‘Bitcoin In Business’ in the last few days, as part of Tech Startup month. Even at high end business meetings like these, I’m DISTRAUGHT by how many people told me and others about “being into bitcoin” when actually they’re signed up to an MLM ponzi […] Read more »

The Book You Need When You’re In Business – For Free [Expert Secrets]

Sometimes, amidst all the noise and confusion, something comes along that’s really helpful. Russell Brunson’s new book Expert Secrets is essential when you need to share information Whether you have a business or want to communicate a cause close to your heart, this book is brilliant. And the book is free! […] Read more »

Why Every Business Is Now An eCommerce Business

ecommerce-optimised-how-to-improve-ecommerce-business-conversions

The business I was talking with last week has more than a million customers but making fundamental mistakes. They’re an offline business, established in the ’80s. Sure they sell a little online, but actually it’s as little as possible. Not really changed since the early 2000s. Totally missing the fact that […] Read more »

How Conscious Are Consumers? Product Placement Makes Sales.

product placement branding optimising business james bond

Who leads the way when it comes to deciding what’s cool, what’s acceptable, what’s desirable? I’d argue that it’s the artists, the creators, the entertainers, the boundary-breakers who determine the future. They’re subject to the three degrees of newness: Violent opposition – when the trolls and haters come out Ridicule […] Read more »

What’s The Best Affiliate Network For Merchants?

The gorgeous Claire Anstey from Serve On Screen  asked me about what’s the best Affiliate Network. Of course it depends what you are offering… and what you’re wanting to achieve. If you’re finding that traditional advertising approaches are expensive or not driving business, you might want to consider affiliate marketing. […] Read more »

Successful Businesses Keep A Tight Rein On The Money: Do You?

  If you have an offline business, sometimes you need staff taking the money for you. But how do you know it all goes in the till? It’s easy to ring up a no-sale on some tills and just pocket the amounts… Or what happens if you don’t have a […] Read more »

Yet Another Business Phone Scam – Threatening Lawsuit If You Don’t Call This (premium rate) Number

computer hacking is not optimising business

If you get a phone call which is a recorded phone message saying this is the ATO (Australian Tax Office for everyone non-Australian) and they’re going to take legal action against you unless you ring this number… don’t call it because it’s mega-premium rate. We had two of these today […] Read more »

Good Business Advice For The Right Directory Listings

The Right Business Advice How do you know which are the right Directory Listings to choose? With so many – from Google itself, the old Yellow Pages, Yelp, TrueLocal or Thomson Local, Service Seeking and the literally thousands of industry and geographic directories – how do you know which to […] Read more »

Urgent Warning – Plausible Scam To Access Your Computer Via TeamViewer

computer hacking is not optimising business

Just had a very plausible scam call so wanted to share it with you urgently. We’re in the middle of changing our internet provider from Telstra (8 down/0.8 up on a good day, constantly dropping connections = disaster) to TPG (10/10 guaranteed) so there’s a lot of talking with all […] Read more »

How To Hire The Right Staff

how to hire the right staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago […] Read more »