So Much Choice, So Little Time

You know that without marketing, your business won’t survive.

Even the best businesses lose an average of 20% of customers. We all need to grow at least 10% annually because every year brings new challenges, new costs, rising prices…

That means you need 37.5% MORE customers every year. So you need marketing and sales to survive. There are three choices:

  • Spend a lot of money and let someone else do all your sales and marketing
  • Spend a lot of time
  • Do a mix of both

For most of us, it’s the third option.

It goes without saying that you need to claim and optimise your Google+ personal profile and Google Business page with favourable – preferably five star – reviews. We do this for you when we work with you.

Then at least claim all your local and social media along with video platforms, in your business name. Again, we do this for you when we work with you.

Then you want your customers and clients doing your sales and marketing for you. Again, we make that happen when we work together.

But then there’s a huge choice of what to do next. This information is to help you through those decisions.

Firstly, here are all your choices:

all-your-choices-to-market-your-business

 

You definitely can’t do them all!

Let’s delete the ones which won’t make a difference to your customers – for example:

narrowing-your-choices

Next, let’s decide which are your “A” or top priorities, which are your “B”s and which are your “Cs”. This might look like

final-choices-to-focus-on-marketing-your-business

 

In this instance, to reach new customers we’ve decided to use:

  • Pay per click advertising
  • Facebook ads in two places
  • Search engine optimisation
  • Facebook page posts
  • Blogging
  • Google+
  • YouTube

Then once we get this traffic, we’re making sure that everything’s working hard with our:

  • Landing pages
  • Website content pages
  • Lead magnet/s
  • Website home page
  • Everything’s mobile friendly
  • Or pricing is clear
  • We have upsells in place for our core offer
  • Our checkout works well
  • We have automated nurturing going on – with our email autoresponder and maybe SMS, phone calls, hard mail
  • We have additional income streams identified and available
  • The website is fast and so are our enquiry and customer follow-ups
  • Our thankyou pages are good

Finally, to stay in front of anyone who happens across our website, we put in place

  • Google remarketing
  • Facebook remarketing

Is that a lot?

Yes.

But it’s do-able.

Not overwhelming, which is where you are without a strategic plan.

In between all this, of course, your customers and clients are doing your sales and marketing for you too because you have your reputation optimisation marketing in place. Essential.

If you want to know more, check out this video from the great Greg Cassar. I spent time with Greg recently learning the latest Facebook marketing strategies and he’s one of the best.

Here’s a link to Greg’s report on landing pages, too.

Just thought you’d like to hear it from someone else as well as me.

Prepared to invest in your business on marketing that works and want an opinion or a hand? Call me on 0411 827 702 or 07 5474 9790 (+61 if you’re outside Australia) or skype me on angela_crealy or hangout with me at +AngelaWright.