Online Reputation Optimisation Marketing
Almost everybody is Googling themselves these days because they know that they are also being Googled. So do you Google yourself and don’t like what you see? Well, what you see is what your prospects and customers see. You may have the patience not to act on negative comments about you or your business but your prospects and customers may not be as forgiving.
Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Optimisation is now a necessity.
What is Online Reputation Optimisation?
Your online reputation is vital to your success. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation
According to extensive studies, 78% of Internet users conduct product research online and a huge 82% changed their purchase decision immediately after seeing a negative review online. Your business is at the mercy of online commentaries. Learn how to turn these to your advantage with online reputation management which allows you to respond to negative comments the moment they appear online. Proactive ORM also allows you to optimise positive reviews about your business so that favourable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, cosmetic specialist, builder, plumber… You can use ORM to give these searchers a great “first impression” online.
Get an online Reputation Optimisation consultation now to protect your business and to NOT allow detractors to slow you down!
What We Do? – Online Reputation Optimisation Services
- Review Building – We collect and post real, genuine, positive reviews about your product, service, or business, posting these reviews in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
- SMO Profile Creation and Optimisation – We set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
- Social Media Boosting – Imagine SMO profile creation and optimisation on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we also acquire relevant friends and followers for you.
- Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.