Pay per Click, AdWords, Remarketing… what’s it all about?
Do you know the secret to reaching Google page #1 immediately?
Yep, you pay for it.
What about letting you retarget your website visitors to come back? – but which
But …which are the best methods?
How can you be sure of getting return on your marketing investment?
What is PPC?
Pay per click advertising (PPC) is where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines like Google, Facebook, Instagram, YouTube…
Remarketing is a specialized type of PPC, is about having the ability to have your “picture” or banner ads displayed to your website visitors after they have left you.
Why Does Your Business Need PPC?
Are you trying to rank for highly competitive keywords but do not have the patience to wait for the results of SEO?
Pay per click advertising allows you to reach the first page of Google instantly even for highly competitive keywords.
Do you need more visitors to your site and more conversions?
Businesses surveyed use PPC primarily to increase web traffic (63%) and get more leads (62%).
Some 57% of businesses surveyed use PPC to increase their online sales revenue.
Do you want people who have already shown interest in what you do to see you again?
Use remarketing and let your banner ads “follow” your prospects after they leave your website.
Now you can have instant targeted traffic, leads, and sales from PC.
Retarget your website visitors who have left your website and transform them into customers.
Advantages of Using Pay per Click Marketing
With PPC marketing, you only pay for clicks. Unlike traditional advertising, when you can pay a huge amount for media exposure to a wide audience but are unable to target users based on actual search and intent, with PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads. You can use banners with your phone number on them and not get charged when someone calls your phone number: you only pay for clicks when someone clicks on the ad. In essence,
Unlike traditional advertising, when you can pay a huge amount for media exposure to a wide audience but can’t target users based on actual search and intent, with PPC, you get exposed to a targeted audience and pay only when someone actually clicks on your ads.
You can even use banners with your phone number and not get charged when someone calls your phone number: you only pay for clicks when someone clicks on the ad.
In essence, we generate FREE phone calls for you to a massive audience! We also generate very low cost genuine enquiries to you via email and instant message.
Remarketing is different – here, you get the ability to target everyone who’s visited your website with banner ads they see you every time they are online other websites or social media.
You get free impressions enhancing your brand’s exposure as you only pay when someone clicks on your banner ads.
You may target those visitors who have not converted into customers yet, or you may also target existing customers to continue doing business with you.
What We Help You With
- Account Setup
- Market and Keywords Research
- Strategy – Facebook, Google Adwords, Google Display Network, Non-Google Display Network, Instagram, Snapchat, Quora… so many options to choose from and it’s essential you get it right
- In particular, all about creating, testing, scaling Facebook, Instagram and Google ads
- Campaign and ad groups Setup
- PPC Budget Management
- Targeting Options
- Conversion Tracking
- A/B Testing
- As we indicated above, this is not just AdWords and the Display Network – there are actually 97 other options and many are 50% cheaper than Google!
- Remarketing, sometimes called Retargeting – the most valuable of all when you use all the Pixel options available with Facebook and Google…