How Conscious Are Consumers? Product Placement Makes Sales.

product placement branding optimising business james bond

Who leads the way when it comes to deciding what’s cool, what’s acceptable, what’s desirable? I’d argue that it’s the artists, the creators, the entertainers, the boundary-breakers who determine the future. They’re subject to the three degrees of newness: Violent opposition – when the trolls and haters come out Ridicule […] Read more »

Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline […] Read more »

It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand […] Read more »

When are successful businesses just like babies?

Now if you know me, you know I love babies. The smaller the better. Human babies, puppies, kittens, calves, lambs, foals, goat kids, piglets, chinchillas, baby tortoises, the tiniest stick insects, various fishes, chicks, rabbit kittens, corn snakelings, hamsters, guineapigs… we’ve had all sorts of babies at our house. Especially lots […] Read more »

How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when […] Read more »

Only Super-Successful Businesses Know This: Learn The Secrets Of How To Promote Your Business Without Doing It Yourself Or Paying Someone Else To

So it’s time to take to the stage again. This time in Australia’s Gold Coast, at the Crowne Plaza in Surfers’ Paradise, 8th-10th July. StreetSmart Marketing have asked me to join Mal Emery at the StreetSmart Business School. I’ll be sharing the unique strategy, the exact steps and tactics you […] Read more »