white hat strategies

Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when we know that PR works, …

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Why Google?

Unlike other freelancers and agencies, we use a unique Web 3.0 approach. Google have declared war on SEO – whether it’s “white hat” or “black hat” strategies. Google and other search engines hate “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking – and dislike “what hat” techniques almost as much too …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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