To generate leads, you really need an explainer video and a landing page.

 

Here’s an example script which you can record straight to your smart phone or tablet. Be sure to give a big smile straight at the camera and hold it for a few seconds at the start and end – it makes it much easier to edit the clip. You can print this out and get someone to hold it beside the camera – try and look straight at the camera (not the screen or the script) if you can.

Write out your script first – here’s a template for you to use…

Hi and welcome.

I’m YOUR NAME, YOUR TITLE of BUSINESS NAME.

I’m pleased you’re here because I have important information that you shouldn’t overlook when considering a NAME OF YOUR PRODUCT purchase.

Please take a couple of minutes to listen to what I have to say. The chances are you’ll be able to make a much more informed buying decision in the end.

You see there’s a little confusion in the marketplace about YOUR TYPES OF PRODUCTS OR SERVICES. Rumours are floating around the internet about SHODDY IMPORTERS AND DODGY SALESMEN, OR WHATEVER HORROR STORIES ARE RELEVANT TO YOUR INDUSTRY. And much of it is true.

The challenge lies in sorting the truth from fiction so you can make an educated decision before you hand over the better part of 20,000 DOLLARS OR WHATEVER IS A TYPICAL AMOUNT FOR YOUR PRODUCT/SERVICE.

You want to make sure you understand all the technical jargons and ask a lot of questions.

You also want to make sure you understand why quality and safety matters so HERE YOU PUT WHAT’S IMPORTANT, EG SO YOU AND YOUR HORSE CAN TRAVEL TO OR FROM WITHIN WITHOUT DELAY, HASSLES AND WORSE ACCIDENTS CAUSE BY INADEQUATE FLOATS.

We’ll help you understand all the things you need to know to give you peace of mind because your HERE YOU PUT WHAT’S VALUABLE AND YOUR PURCHASE LINKS TO, EG YOUR CAREER IS ESSENTIAL TO YOUR SUCCESS… OR … YOURINVESTMENT IN A HORSE IS ALREADY HUGE.

You want to make sure that your investment in a YOUR PRODUCT OR SERVICE is based on facts and not hearsay.

That’s why we’re offering a free copy of our NAME OF YOUR REPORT EG HORSE FLOATS SAFETY GUIDE SAFELY GETTING FROM A TO B STRESS FREE. This guide uncovers the EG THE 8 REASONS WHY YOUR HORSE FLOAT SAFETY really matters.

You’ll find this guide is a must read for any YOUR CUSTOMER TYPE EG HORSE OWNER who wants a YOUR PRODUCT, EG QUALITY FLOAT without spending in excessive of TYPICAL AMOUNT EG THIRTY THOUSAND DOLLARS and you’ll see why you too can have a brand new quality PRODUCT EG HORSE FLOAT designed for you and your PRIMARY REASON/FUNCTION HERE EG HORSE’S NEEDS.

If you want to ensure that your RELEVANT ACTIVITY EG TRAVELLING WITH YOUR HORSE EG is always safe and comfortable, then you can download the report for free simply by entering your name and email into the form on this page and we’ll rush it to your inbox.

So please go ahead and enter your details now to download the NAME OF YOUR REPORT EG THE HORSE FLOAT SAFETY GUIDE: GETTING FROM A TO B STRESS FREE

Thanks for visiting our site and best of luck with making a smart NAME OF YOUR PRODUCT EG FLOAT buying decision.

 

If you want to be really clever, use a teleprompter – here’s a link to a free one

http://www.cueprompter.com

Or you can just google “teleprompter app” and find another one.

 

Then you need one or more landing pages – because if you send prospects straight to your website it’s usually “too big a leap” and they can get confused, clicking around your site.

The confused mind doesn’t buy.

Here’s a great example of a landing page: QualityHorseFloats.com.au 

Supporting this great website: EquiluxeHorseFloats.com.au

Click here for a “wireframe” of the page which you can download and adapt for your own landing page if you want it to be built as a bespoke page.

We can build a landing page for you if you like – including helping you with your video, Free Report, guarantee, positioning and copy.

Or here’s a link to some examples we can also build for you: marketinghelper.optimisingbusiness.com. Of course, you can build your own in OptimizePress2 or LeadPages, Optimizepress2, Ontraport, Infusionsoft, ClickFunnels, Sendlane… there are a lot of options. The key is to keep it fast, simple and effective.

Because “Money Loves Speed”.

 

Good luck with your explainer video and landing page!

Get in touch when you want us to help you more.