Richard Branson has declared 2014 the year of the entrepreneur. Forbes has just published an article on “A new era in entrepreneurship”.
We all know that nothing happens without a sale. And every sale needs a story behind it, explaining “why”. The brilliant Simon Sinek has a thing or two to say about this:
“None of what I’m telling you is my opinion. It’s all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien brain, our neocortex, corresponds with the “what” level. The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It’s also responsible for all human behavior, all decision-making, and it has no capacity for language.
In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesn’t drive behavior. When we can communicate from the inside out, we’re talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, “I know what all the facts and details say, but it just doesn’t feel right.” Why would we use that verb, it doesn’t “feel” right? Because the part of the brain that controls decision-making doesn’t control language. And the best we can muster up is, “I don’t know. It just doesn’t feel right.” … It’s all happening here in your limbic brain, the part of the brain that controls decision-making and not language.
“But if you don’t know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do.”
So, as an entrepreneur, does your audience know why you do what you do?
Optimising Business exists to stand up for business, to share what we’ve learned over decades of being in business, in being successful.
In today’s new world, anyone can say anything, anytime, anywhere, about your business. Your business is naked online. Often invisible or visibly ugly. Because people don’t see your website first – they see what everyone else puts online about you – on your Google page, citation sites, directories, social media.
Do you know how much damage is done by neglecting your reputation online? Where any crazy can say anything, even outright lies? While your loyal customers don’t know how important is is that they speak up for you – and even if they did, they wouldn’t know how. So that’s our story, that’s what we do. We redress the balance, honestly, ethically, easily for you. Making it easy for your real customers, who really know you, to speak on your behalf. Because 72% of us trust this online social proof as much as personal recommendation. Because 82% of us go straight to a competitor when we see bad reviews. Because no marketing works anymore without a great reputation.
Reputation marketing is building a five star reputation online and marketing that reputation to get more customers.
Without sales you have a hobby. Without a story – a true, meaningful, honest story – you’ll not have many sales. Let your customers and clients tell your story with reputation marketing. Free training and how-to steps here: just click here and enter your business ‘phone number to immediately see what’s being said about you online right now.