ethical business

Why Every Business Is Now An eCommerce Business

The business I was talking with last week has more than a million customers but making fundamental mistakes. They’re an offline business, established in the ’80s. Sure they sell a little online, but actually it’s as little as possible. Not really changed since the early 2000s. Totally missing the fact that their customers are doing so …

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How Conscious Are Consumers? Product Placement Makes Sales.

Who leads the way when it comes to deciding what’s cool, what’s acceptable, what’s desirable? I’d argue that it’s the artists, the creators, the entertainers, the boundary-breakers who determine the future. They’re subject to the three degrees of newness: Violent opposition – when the trolls and haters come out Ridicule – “that’s so stupid” Obvious …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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