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Successful Businesses In Today’s Disruptive Market – Is Your Business At Risk?

What are the biggest risks in business today? Some would argue disruption – whether it’s Uber and taxi-firms, AirBnB and hotels or even iRobot and lawnmowing… here’s a great article on Techcrunch about iRobot versus Astronomers. Given how much we love our Ronald, our new robot vacuum (he’s working as I write this, merrily hoovering …

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How To Hire The Right Staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago I learnt that any business …

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It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand them out. Do you know, …

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Thought you should know what they’re saying about you

Do you remember that I told you waaaay back in July what people are saying about your business? As my David would say, “I’ve slept since then”. So thought you might like a reminder. Bright Local released the findings of their annual Local Consumer Review Survey, which shows the growing importance of online reviews in the …

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How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when we know that PR works, …

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Only Super-Successful Businesses Know This: Learn The Secrets Of How To Promote Your Business Without Doing It Yourself Or Paying Someone Else To

So it’s time to take to the stage again. This time in Australia’s Gold Coast, at the Crowne Plaza in Surfers’ Paradise, 8th-10th July. StreetSmart Marketing have asked me to join Mal Emery at the StreetSmart Business School. I’ll be sharing the unique strategy, the exact steps and tactics you need to know so that …

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Google Removing Business Listings From GoogleMaps on 21st February

Google have emailed to say that they are REMOVING many unverified and unclaimed Google Places business listings next week, on the 21st February.   When you look for a business on Google, the Google Places listing is the red “pin” that lets your customers know you exist and where to find you. Most business owners …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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