Who Controls your Life?

Thanks to Craig Ballantyne for inspiring today’s post. It’s really timely because I’m flying between multiple time zones – proving that time really is fluid.

Who is the one person in control of your life? Who controls what you eat, when you wake-up, how much time you spend with your family, how often you check your phone,emails or Facebook, whether you exercise, whether you choose to eat healthy or junk food food – what you actually do with your day today. That person is you. No one else.

So my challenge to you is: identify the one big task you have to finish today, that’ll make a big difference to you. Commit to this being your Number One Priority. Don’t let anything distract you until it’s finished. Feel the relief!

Ready to go? Switch off your phone and all those notification reminders on your phone, laptop, desktop… (go to settings, notifications, none). Now, one more thing before you start: read these wise words from the legendary Dan Kennedy, who delivers stark reality about you and how you use your time.


p style=”text-align: justify;”>The Harsh Reality About Your Time
By Dan Kennedy

“…Time is on my mind… I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one.

…I organize everything with start and pre-determined end times. If someone has a phone appointment with me, they know in advance when it ends, not just when it starts. And it does end as scheduled, even if in mid-sentence.

I have trained and conditioned myself to be hypersensitive to time, and I train my clients to respect my hypersensitivity. Why?

Because your bank balance and your satisfaction or dissatisfaction with it is more a reflection of how you invest your time than a reflection of anything else.

This is the more dominant factor in wealth or relative poverty, success or failure, fulfillment or frustration than all externals combined — whatever foreign country is in collapse, whatever volcano or oil spill is occurring, whether the economy is booming or struggling, whether your particular industry is healthy or diseased. These external things are fluid.

In my 40 years as a serial entrepreneur, made-from-scratch multimillionaire, and business advisor to thousands, I’ve seen all these things and worse come and go, occur and occur again. And I’ve seen some entrepreneurs surrender their attitudes and reality to them, while others defy them and thrive.

… But truth is, your ability to sell of goods, services, or concepts is sabotaged or supported by how much control you exercise over the investment, direction, and consumption of your time and, with it, your energy and creativity.

In reality, time is the asset the entrepreneur owns outright and has total control over. I don’t really need to follow you around and observe how you use your time to gauge how you’re doing in business. I only need hear about your philosophy of time. That is what governs your behavior and what you will tolerate or refuse to tolerate in the behavior of others.

For example, how do you determine which people you’re going to spend your time with? One of my litmus tests: If somebody can’t keep seemingly minor commitments, I know I can’t trust them to honor important ones either. And if I allow myself to hang around with them, soon they’ll be the cause of me failing to honor my commitments.

Another example: Do you actually handle time as money, not just give lip service to the idea? Can you tell me what your time must be worth per minute to achieve your income goal? The question I ask myself is: Will this use of my time move me measurably closer to my meaningful goals? Is there even a chance it will? If not, why do it?

It’s difficult to find a clock in Las Vegas casinos, because those casinos are designed to separate you from as much of your money as possible — to make you a loser. And that is best done by dulling your sensitivity to the passing of time. The same principle applies to your business life. The surest way to be a loser is to be casual about time.

I’ve worked up close ‘n’ personal with many, many entrepreneurs who’ve converted ideas and grit into fortunes. The difference between them and the majority of also-rans is never the originality or even the quality of their ideas.

As a matter of fact, I’ve seen fortunes manufactured from mediocre ideas and great ideas stillborn. This is important, because far too many entrepreneurs — and, frankly, those who observe them, report on them, write about them, and glorify their success stories — still hold up The Great Idea as the pedestal-worthy holy grail. That is worship of a false god.

… Execute or be executed. It’s how business really works. Hardly anybody gets paid for ideas. Not even the Imagineers at Disney. We actually get paid for what we get done. To the ignorant, my area of marketing seems to be about ideas. The insiders know: It is about implementation.

The entrepreneur is in a situation that encourages poor productivity: He is his own boss. Often this produces an unproductive employee and a lenient, dysfunctional boss. A two-fer. That’s why you must create a success environment for yourself. You must impose strict deadlines on yourself and be ruthlessly resistant to wasting your time. Hold yourself accountable, hour by hour.

If you aren’t willing to work under such self-imposed pressure, I suggest you forget the idea of getting and staying rich as king of your own kingdom. Every great kingdom needs a ruler with an iron fist.”

ExecuteOrBeExecuted“. That puts it in proportion, don’t you think?

Many thanks to best-selling author, speaker and direct-response marketing consultant and copywriter Dan S. Kennedy. For over 30 years Dan has coached hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size, famous for creating winning campaigns for health, diet and beauty products and companies, B2B and industry products including software and investments. You can see Dan’s work at dankennedy.com.

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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