reputation optimisation

How To Hire The Right Staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago I learnt that any business …

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Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand them out. Do you know, …

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Dustin asked me a good question on Quora about five star reviews

We were heading for the Gold Coast hinterland for the Kokoda Challenge. That’s when teams of 4 trek either 48 or 96 k across country celebrating courage, endurance, mateship and sacrifice, commemorating the Australian soldiers who fought on the Kokoda Track in Papua New Guinea during WWII. Looking for where to stay, of course we were influenced by …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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