business decisions

Big Commerce v Shopify v WordPress Woo Commerce? No Contest.

Big Commerce v Shopify v WordPress Woo Commerce – Which Is Best? Working across platforms, I have to say that Big Commerce and WordPress Woo Commerce aren’t a PATCH on Shopify. We have a few sites on Shopify – one is Get Your Boom! Back, which Shopify just told us is in the top 1% of …

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Time Saving Tips For Successful Businesses

We All Want Time Saving Help To Be Successful In Life And Business – Here’s a “Tiny Interruption Solution” One thing we all seem to have less of every day is time. On average we are interrupted every 11 minutes but it takes about 26 minutes to get back into “flow”. Even worse, did you …

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Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand them out. Do you know, …

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When are successful businesses just like babies?

Now if you know me, you know I love babies. The smaller the better. Human babies, puppies, kittens, calves, lambs, foals, goat kids, piglets, chinchillas, baby tortoises, the tiniest stick insects, various fishes, chicks, rabbit kittens, corn snakelings, hamsters, guineapigs… we’ve had all sorts of babies at our house. Especially lots of human babies.   Business …

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How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when we know that PR works, …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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