Why Every Business Is Now An eCommerce Business

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The business I was talking with last week has more than a million customers but making fundamental mistakes. They’re an offline business, established in the ’80s. Sure they sell a little online, but actually it’s as little as possible. Not really changed since the early 2000s. Totally missing the fact that […] Read more »

How Conscious Are Consumers? Product Placement Makes Sales.

product placement branding optimising business james bond

Who leads the way when it comes to deciding what’s cool, what’s acceptable, what’s desirable? I’d argue that it’s the artists, the creators, the entertainers, the boundary-breakers who determine the future. They’re subject to the three degrees of newness: Violent opposition – when the trolls and haters come out Ridicule […] Read more »

Big Commerce v Shopify v WordPress Woo Commerce? No Contest.

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Big Commerce v Shopify v WordPress Woo Commerce – Which Is Best? Working across platforms, I have to say that Big Commerce and WordPress Woo Commerce aren’t a PATCH on Shopify. We have a few sites on Shopify – one is Get Your Boom! Back, which Shopify just told us is […] Read more »

How To Hire The Right Staff

how to hire the right staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago […] Read more »

Time Saving Tips For Successful Businesses

We All Want Time Saving Help To Be Successful In Life And Business – Here’s a “Tiny Interruption Solution” One thing we all seem to have less of every day is time. On average we are interrupted every 11 minutes but it takes about 26 minutes to get back into […] Read more »

Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline […] Read more »

Sometimes, do your mords just come out wuddled?

Writing great content can be difficult!   Sometimes the words just come out muddled – or don’t come at all… do you know the feeling? I’ve already recommended a great, no-cost, Headline Creator and even a Content Strategy Tool – again at no cost. But what about the actual writing […] Read more »

It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand […] Read more »

When are successful businesses just like babies?

Now if you know me, you know I love babies. The smaller the better. Human babies, puppies, kittens, calves, lambs, foals, goat kids, piglets, chinchillas, baby tortoises, the tiniest stick insects, various fishes, chicks, rabbit kittens, corn snakelings, hamsters, guineapigs… we’ve had all sorts of babies at our house. Especially lots […] Read more »

How Do Successful Businesses Get So Much PR?

So how come successful businesses are often being written about in the press – maybe TV, radio, online, newspapers, magazines? Bill Gates famously said that if he was down to his last $10, he’d spend it all on PR. The trouble is that none of us has enough time. Even when […] Read more »