Business advice

Why Every Business Is Now An eCommerce Business

The business I was talking with last week has more than a million customers but making fundamental mistakes. They’re an offline business, established in the ’80s. Sure they sell a little online, but actually it’s as little as possible. Not really changed since the early 2000s. Totally missing the fact that their customers are doing so …

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How Conscious Are Consumers? Product Placement Makes Sales.

Who leads the way when it comes to deciding what’s cool, what’s acceptable, what’s desirable? I’d argue that it’s the artists, the creators, the entertainers, the boundary-breakers who determine the future. They’re subject to the three degrees of newness: Violent opposition – when the trolls and haters come out Ridicule – “that’s so stupid” Obvious …

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Yet Another Business Phone Scam – Threatening Lawsuit If You Don’t Call This (premium rate) Number

If you get a phone call which is a recorded phone message saying this is the ATO (Australian Tax Office for everyone non-Australian) and they’re going to take legal action against you unless you ring this number… don’t call it because it’s mega-premium rate. We had two of these today which I reported to the ATO fraud squad. …

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Good Business Advice For The Right Directory Listings

The Right Business Advice How do you know which are the right Directory Listings to choose? With so many – from Google itself, the old Yellow Pages, Yelp, TrueLocal or Thomson Local, Service Seeking and the literally thousands of industry and geographic directories – how do you know which to choose? Don’t Waste Your Time …

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Urgent Warning – Plausible Scam To Access Your Computer Via TeamViewer

Just had a very plausible scam call so wanted to share it with you urgently. We’re in the middle of changing our internet provider from Telstra (8 down/0.8 up on a good day, constantly dropping connections = disaster) to TPG (10/10 guaranteed) so there’s a lot of talking with all kinds of people regarding phone lines, …

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Big Commerce v Shopify v WordPress Woo Commerce? No Contest.

Big Commerce v Shopify v WordPress Woo Commerce – Which Is Best? Working across platforms, I have to say that Big Commerce and WordPress Woo Commerce aren’t a PATCH on Shopify. We have a few sites on Shopify – one is Get Your Boom! Back, which Shopify just told us is in the top 1% of …

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Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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Sometimes, do your mords just come out wuddled?

Writing great content can be difficult!   Sometimes the words just come out muddled – or don’t come at all… do you know the feeling? I’ve already recommended a great, no-cost, Headline Creator and even a Content Strategy Tool – again at no cost. But what about the actual writing itself? If you aren’t lucky …

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It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand them out. Do you know, …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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