optimising business

Why Every Business Is Now An eCommerce Business

The business I was talking with last week has more than a million customers but making fundamental mistakes. They’re an offline business, established in the ’80s. Sure they sell a little online, but actually it’s as little as possible. Not really changed since the early 2000s. Totally missing the fact that their customers are doing so …

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Good Business Advice For The Right Directory Listings

The Right Business Advice How do you know which are the right Directory Listings to choose? With so many – from Google itself, the old Yellow Pages, Yelp, TrueLocal or Thomson Local, Service Seeking and the literally thousands of industry and geographic directories – how do you know which to choose? Don’t Waste Your Time …

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Big Commerce v Shopify v WordPress Woo Commerce? No Contest.

Big Commerce v Shopify v WordPress Woo Commerce – Which Is Best? Working across platforms, I have to say that Big Commerce and WordPress Woo Commerce aren’t a PATCH on Shopify. We have a few sites on Shopify – one is Get Your Boom! Back, which Shopify just told us is in the top 1% of …

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How To Hire The Right Staff

Knowing How To Hire The Right Staff Is Critical In Today’s Economy “Poor staff choices cost 15x their salary” Thanks #alexmandossian for your insights when we met today. We’ve all crossed our fingers and hoped for the best when hiring staff – not lately, personally, I’m happy to say. Years ago I learnt that any business …

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Time Saving Tips For Successful Businesses

We All Want Time Saving Help To Be Successful In Life And Business – Here’s a “Tiny Interruption Solution” One thing we all seem to have less of every day is time. On average we are interrupted every 11 minutes but it takes about 26 minutes to get back into “flow”. Even worse, did you …

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Mobile Friendly Website Essential For Getting Your Business Found

Why Having A Mobile Friendly Website Is Essential Already, Even Before Google’s April 21st Deadline Imagine you woke up one morning to find that someone had moved your hotel off a main road and hidden it in a suburban backstreet. Or done the same with any business you have – offline or online. Google is now …

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Sometimes, do your mords just come out wuddled?

Writing great content can be difficult!   Sometimes the words just come out muddled – or don’t come at all… do you know the feeling? I’ve already recommended a great, no-cost, Headline Creator and even a Content Strategy Tool – again at no cost. But what about the actual writing itself? If you aren’t lucky …

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It makes my day when someone says thank you

We all love it when we get a compliment, don’t we? I remember running a game with my staff at a team meeting one morning – pieces of paper and pens at the ready, all you had to do was to write a compliment for two random people and hand them out. Do you know, …

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Optimising Business is an online marketing business located in Australia's Sunshine Coast, known as the #siliconcoast due to the high number of online businesses choosing to be located in this beautiful part of the world.

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